TGDS Graduate Cheneeta

Perth based designer and visual artist Cheneeta weaved magic through her work while studying with The Graphic Design School. Now she’s living her dream working as a full time graphic designer

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Cheneeta Boothe
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Hey Cheneeta. Tell us a bit about you?

I am a graphic designer and marketing assistant originally from the UK and currently residing in Perth, WA. Before I began the Certificate IV with TGDS I worked in fashion retail across a number of roles including management and visual merchandising.

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Pequeño Bar - Business Card Design

What are you up to in the designworld at the moment?

Well I am super proud to say, that I recently managed to secure a real – life - job as a full time graphic designer for a beauty brand based here in Perth. I really wasn’t expecting to enter the workforce so soon but I left the course VERY determined. I spent a lot of time refining my work using the feedback from the tutors, created my own design briefs and really focused on tailoring my portfolio. I made the decision to only include the types of work that I wanted to attract in the industry. I genuinely feel like I manifested my “dream” job.

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CULT Basics - Visual Identity Design

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You were into all sorts of design disciplines branding, campaigning and even packaging, have you a fav?

Visual identity, branding and packaging design are all clear winners you only have to take a look at my portfolio to see a pattern. I genuinely feel like I manifested my “dream” job.

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3SIXTY° Cosmetics - Merchandise Design

Tell us anything you like about your featured works.

My personal identity system from Module 10 was a fun but challenging project. I wanted to poke fun at networking because I am horrible at it. I thought, how cool would it be if your business cards doubled up as an icebreaker? I also loved my 3SIXTY° cosmetics packaging design project. I’d love to extend it into a full campaign as the brands messaging is very relevant against today’s climate.

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Harper Harmony - Marketing Materials

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What did you like about studying design?

There’s a real sense of community within the industry, and even though I chose to study online I’ve always felt supported. There’s inspiration everywhere (and not just online!) I love how graphic design challenges me to push the boundaries mentally and creatively.

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DRIP Jewellery - Marketing Materials

What’s your dream design job?
Don’t hold back

I’d love to start a collaborative studio and one day help other young women who may be struggling with trying to get their foot in the creative door. I’d like to encourage them to keep pushing towards their dreams of having a creative career – and show them that you don’t have to go down the traditional path of years and years of study to get there.

What would you say to someone about to embark on their own journey in design?

Do it. The opportunities that are open to you after you’ve completed your studies are endless. I would say TRY and avoid comparisons it’s an easy trap to fall in to, take mental breaks (this is so important), be open to feedback but at the same time - always stay true to you and your own unique style.

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